H&M tries to repair ad fallout with new diversity role

H&M tries to repair ad fallout with new diversity role”

H&M hired a diversity leader after its controversial ad angered many.

In an effort to ensure there's no repeat, H&M has now appointed a global head of diversity and inclusiveness, it said.

H&M was criticized for letting a black boy model wear a hoodie that read, 'Coolest Monkey in the Jungle'.

In an email to The Associated Press on Wednesday, the retailer said Global Manager for Employee Relations Annie Wu, a company veteran, would be the new global leader for diversity and inclusiveness.

In a recent post shared to the company's US Facebook page and Global Instagram account, the fast fashion house said that while the recent incident was unintentional, it demonstrated the responsibility the brand has to consumers in the global market. We have reached out, around the world, inside and outside H&M to get feedback.

"There will be more from us soon", it added.

H&M is trying to counter worldwide backlash after a controversial ad with a black child in a "coolest monkey in the jungle" sweatshirt.

Other well-known figures, such as National Basketball Association star LeBron James and "Every Step You Take" singer Diddy, also threatened to cut ties with the clothing brand due to their online faux pas. The ads prompted singer The Weeknd and rapper G-Eazy to end their partnerships with the store. In South Africa, there were protests at some H&M stores. The apology looked to put on record that the incident was accidental in nature and also show that the brand took the issue "extremely seriously" and that it understood the upset and discomfort it caused.

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