Economy

Ben & Jerry's introduces new low-calorie ice cream

Ben & Jerry's introduces new low-calorie ice cream”

The competition among low-calorie ice creams is heating up.

Ice cream lovers will soon be able to dip their spoon into their Ben and Jerry's with a little less guilt. P.B. Dough has a chocolate ice cream base with peanut butter chocolate chip cookie dough.

Enter - Ben & Jerry's for the absolute win!

Set to hit United Kingdom freezers in March, the new Ben & Jerry's duo, Chocolate Cookie Dough and Caramel Cookie Fix, contain no more than 132 calories per 100ml, putting them in line with Halo Top's 280-360kcal per pint.

If imitation is the highest form of flattery, Halo Top must be feeling awfully flattered right now. Positioned as "light" ice cream, it is free of artificial sweeteners and sugar alcohols and is lower in fat than standard B&J options. Ben & Jerry's just announced that they would be releasing a line of light ice cream flavors, and TBH, they look pretty fantastic.

Consumers who are fans of Ben & Jerry's already may want to sample the new Moo-phoria line when it's released in supermarkets later this month.

On the downside, some consumers may feel tricked by Ben & Jerry's labeling. Breyers, which like Ben & Jerry's is owned by Unilever, launched a line of light ice cream in July whose pints have 330 calories or less, with the totals printed on the front. These pints sit at around 600 calories for the whole thing, while other brands have about half that number.

The unveiling of Moo-phoria comes after Ben & Jerry's past year saw its tubs garner an extra 1.4% in value sales to £96.6m [Nielsen 52 w/e 9 September 2017].



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