Same-day delivery now available for Sam's Club customers in St. Louis

Same-day delivery now available for Sam's Club customers in St. Louis”

Things have become a bit more interesting in the grocery delivery landscape in the USA, as Sam's Club, which is a division of Walmart, has agreed to partner with Instacart in a deal that offers same-day grocery delivery.

Instacart is increasingly being seen as big chain grocers' answer to the Amazon/Whole Foods threat and retail giants like Walmart that are pushing into grocery delivery.

They'll still be able to take advantage of the same-day service and the conveniences of buying in bulk, but only Sam's Club members will receive the lower, members-only pricing.

Sam's Club has also been struggling against Costco, which has been doing a successful job of keeping members and drawing new ones who enjoy strolling through its massive aisles searching for bargains. Launching first in Texas (Austin and Dallas-Fort Worth) and Missouri (St. Louis), the service will soon expand to more markets across the country. It just added free shipping for its premium members on 95 percent of the items it sells online. Not only can Sam's Club members can advantage of this but Instacart customers can as well. Around a dozen of those stores will be repurposed as e-commerce fulfillment centers, in a nod to Walmart's growing focus on online sales. By combining a personal touch with cutting-edge technology, Instacart offers customers a simple solution to save time and eat fresh food from the most trusted grocery brands.

The Sam's Club-Instacart deal, then, raises the question as to whether Walmart may consider a larger partnership with the same-day service in the future to power Walmart's own grocery deliveries. That's where Instacart comes in.

After Amazon's purchase of Whole Foods, Instacart expanded partnerships with Costco and CVS and signed new deals with Albertsons and Krogers. It's now available in over 210 markets in North America, which would allow Walmart to more quickly scale up to reach those customers interested in grocery delivery.

Instacart will deliver the products straight to customers' doorstep in as little as an hour.

Sam's Club's Omnichannel and In-Club Product vice president Sachin Padwal said: "We know our members love our mix of exciting items, and appreciate it when we make life a little easier for them".

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