Sci-tech

LG hopes to lead premium AI TV era with 2018 OLED TVs

LG hopes to lead premium AI TV era with 2018 OLED TVs”

As for LG, the focus will be on 13 countries including Korea, the US, Australia and 10 countries in Europe, which now make up almost 90 percent of revenue for LG's OLED TVs.

The South-Korean giant predicts OLED TV sales to hit 2.5 million units in 2018, up from 1.6 million past year.

LG Electronics added the TVs support various standards of the High Dynamic Range (HDR), such as Dolby Vision HDR, Technicolor HDR, and HDR 10, which allows screens to deliver vivid displays by optimizing the brightness depending on color.

LG's new OLED models, including the W8, G8, E8, C8, and B8, bring LG's expertise on the technology to different designs to cater to consumers' aesthetic tastes, ranging from Picture-on-Wall to Picture-on-Glass to One Glass Screen to Cinema Screen.

"LG continues to be at the forefront of the global display industry by offering consumers the best possible viewing experience with technologies such as ThinQ AI and advanced industry-leading processors".

NLP will be available in 14 countries: Australia, Brazil, Canada, France, Germany, Italy, Korea, Mexico, Poland, Russia, Spain, the United Kingdom, the U.S. and Turkey.

The company's α [Alpha] processor 9 powers its W8, G8, E8 and C8 OLED TV series, which claims to offer enhanced visual clarity and colours "from virtually any viewing angle".

LG has been promoting OLED TVs, where pixels can generate light and be turned completely off to create deep blacks that can enhance the contrast of the screen. The products are further complimented by Dolby Atmos sound.

While Samsung's planned launch of micro LED TVs could be a milestone for the development of TV Industry, it remains to be seen whether such new models will help the company revitalize its waning TV business, commented the sources.

LG Electronics (LG) unveiled its 2018 TV lineup with an array of new and innovative OLED and SUPER UHD models, demonstrating its commitment to leading the global premium TV market.

The Super UHD TVs, comprised of the SK95, SK85, and SK80, employ Nano Cell and FALD backlighting to compensate for LCD's less than satisfying blacks. Dolby Atmos is also integrated.

With AI functionality embedded in the sets, LG TV viewers can speak directly into the remote control to enjoy the ultra-convenient features of the latest advanced voice assistant technology. The new ThinQ enabled TVs also support Electronic Program Guide (EPG) based services to deliver real-time information and search for channels based on a user's preference. But more than just touting image quality, LG's 2018 TV models are embracing the smart home generation with LG's newly rebranded ThinQ AI platform. Connecting to their LG TV via Bluetooth or Wi-Fi, consumers can control robo-vacuums, smart speakers, smart lights and more.



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