Amazon Prime video looking to expand Indian regional content

Amazon Prime video looking to expand Indian regional content”

Amazon sees potential in the Southern part of the country, with Tamil and Telugu content already being offered, besides Hindi.

Since launching the service in India, Amazon has gambled on delivering original Hindi shows and a library of films in five local languages.

One area of focus for Amazon is to produce originals from South India.

Amazon India's recently launched ad free music streaming service, Amazon Prime Music, will receive access to the IPRS repertoire of more than a million of works/titles spread across multiple languages, eras and genres of Indian music.

Cheap data has spurred the rise of streaming video usage in India, the world's fastest growing web services market, and turned it into a battleground for content wars between global giants such as Amazon and Netflix as they look for growth beyond a saturated USA home market. It competes with a host of global and local players for a bigger share such as Netflix, Hotstar, Voot etc.

The Indian Performing Right Society (IPRS) today said it has joined hands with Amazon India for its ad free music streaming service, Amazon Prime Music.

Mr. Sahas Malhotra, Director Amazon Music, India said, "We are happy to collaborate with IPRS and keen to strengthen our ties with all important stakeholders in the Indian music industry".

There is a market projection that the online media and entertainment business could jump by over 35% in a couple of years from the $22.7 billion seen in 2017 to over $31 billion. Bidders for digital rights included Facebook Inc.

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