Apple to Launch New Entry-Level MacBook Soon

Apple to Launch New Entry-Level MacBook Soon”

A report by Digitimes reveals that Apple is indeed looking to bring back the "affordable" MacBook after having focused on its premium MacBook Pro variants for the past couple of years. Instead, MacBook Pro feature Air owners wanted for years is finally making its way to the notebook.

Apple is preparing to release a new entry-level MacBook at the end of the second quarter with a price tag expected to be about the same level as that of the existing MacBook Air or slightly higher, according to Digitimes Research.

This entry-level MacBook can only be an Air model because the same report says the device is getting a 13.3-inch a-Si panel made by LG Display. That's a lot higher than the 1440 x 900 in today's Air and it's even sharper than the 12-inch MacBook's 2304 x 1440.

This comes from a DigiTimes analyst who claims that Apple is using LG Display for the new 13.3-inch screens, which will boast the same resolution as the Retina-toting MacBook Pro: 2,560 x 1,600 pixels. The current MacBook Pro has the same 2560 x 1600-pixel resolution.

LG Display starts mass production of display panels for the new laptop in April.

As for the assembly, Quanta Computer obtains 70% of the orders and Foxconn Electronics (Hon Hai Precision Industry) 30%. The report doesn't mention an actual launch date for the new laptop, but a WWDC 2018 launch certainly makes sense.

The MacBook Air 2018 is about to be produced in approximately 6 million units in 2018, so Apple doesn't seem to have big expectations about the sales of their new product. Apple sold slightly more than 5 million Macs in the company's first quarter for 2018, which is down 5 percent compared to previous year.

"In other supply chain news it's noted that Apple is to release a new affordable 9.7" iPad in Q2 and a new iPad Pro in the second half of the year.

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