Bose's AR platform starts by focusing on sound, not visuals

Bose's AR platform starts by focusing on sound, not visuals”

The Bose AR prototype goes a big step further with its functionality and will use visual information captured by the glasses and add contextually relevant audio information to its wearer. So thanks to the image recognition built into the camera inside the prototype AR glasses Bose has been showing off, you could walk down a street and hear music or speech related to what's in front of you.

Augmented reality has mostly always been thought of visual overlays wherein the virtual can be superimposed on the real with the help of AR headsets of glasses. But someone at Bose is thinking a bit out of the box - at SWSX, Bose announced AR glasses, which is somehow uncharacteristic of the company, but also not surprising that companies are trying to get a slice of the AR pie. As of now, the prototype glasses will be available to developers, manufacturers and research institutions and the company is collaborating with ASICS Studio, Strava, TripAdvisor, TuneIn, and Yelp among others. There are no headphones or speakers built-into these glasses, but the company says it uses a minuscule acoustics package developed for the AR platform.

Bose has forayed into the augmented reality domain with the Bose AR - the first audio augmented reality platform in the world. The miniature acoustic package is embedded in each arm which will keep the audio private.

The Bose concept sunglass is capable of telling the user more about what is being looked at by directing sound into the ear canal.

As for the concept sunglasses, we are not sure whether Bose intends on launching it for the masses just yet.

Sensors in the glasses track the orientation of a listener and integrate with an iOS or Android device to track location and motion, which is sent to the AR-enabled application in the wearables.

Bose, known for its high-end audio products, is working on smart glasses. The audio technology company explained that wearers can control Bose AR via head gestures, simple touch gestures, and voice commands.

"Bose AR represents a new kind of augmented reality- one that's made for anyone and every day", Bose Consumer Electronics Division Vice President John Gordon said in a statement. It knows which way you're facing, and can instantly connect that place and time with endless possibilities for travel, learning, music and more.

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