Twitter purges accounts behind artificially viral tweets

Twitter purges accounts behind artificially viral tweets”

The social media company moved to suspend a number of popular accounts with millions of followers between them, Buzzfeed reports. Twitter's struggle to clean up its platform is highly appreciated. It's unknown whether the suspensions are permanent.

If you've used Twitter for long enough, you've probably seen someone retweet a truism or obviously plagiarized quote from accounts that are clearly trying to force their tweets to go viral.

According to Buzzfeed, some of these account holders are known as "Tweetdeckers" for their use of teaming up with other users to retweet each other's content en masse via Tweetdeck - Twitter's own dashboard web app.

Strikes can involve posting multiple updates on a trending issue "with an intent to subvert or manipulate the topic" or creating fake accounts.

A lot of the tweetdeckers will perhaps think about creating new accounts to resume their practice. Twitter has taken this step in reference to its anti-spam policy.

"To be clear: Twitter prohibits any attempt to use automation for the objective of posting or disseminating spam, and such behaviour may result in enforcement action", said Yoel Roth, Twitter's head of API policy and product trust. This behavior is indeed a violation of the policies given by Twitter.

"The use of any form of automation (including scheduling) to post identical or substantially similar content, or to perform actions such as likes or retweets, across many accounts that have authorized your app is not permitted".

Last week, a study led by three Massachusetts Institute of Technology (MIT) scholars found that false news on politics travels farther, faster, deeper and more broadly than the truth on Twitter because humans, not robots, are more likely to spread it. Alongside Google and Facebook, it committed to making urgent changes to reduce the potential for future abuse.

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