MoviePass CEO Shifts on How Much Data it Collects on Members

MoviePass CEO Shifts on How Much Data it Collects on Members”

The letter was published on the MoviePass website and clarifies that the app now uses standard location services on an "opt-in" basis. "At MoviePass, we take customer privacy extremely seriously", Lowe wrote. We watch how you drive from home to the movies. We watch where you go afterwards, and so we know the movies you watch. Users do give some location access to allow the app to find their nearest cinema, but they have also unknowingly been signing up to further tracking. We don't sell that data.

Last week, MoviePass released a cryptic update for its iOS app that "removed unused location capabilities".

MoviePass CEO Mitch Lowe says his original comments "mischaracterized" the app's location-tracking feature.

Lowe does state, however, that though MoviePass does have partnerships with theaters and studios where they offer data on trends like ticket use, it would never divulge individual identities, personal information, or personal data.

As a result of last week's interview, Lowe stated that about half a dozen people had cancelled their subscription, but it's "not a huge number", especially considering the app has 2 million subscribers and is aiming to reach 5 million by the end of the year.

MoviePass now touts 2 million subscribers, and Lowe thinks the company will hit 5 million by year's end.

"Sometimes I get all excited about our future vision of a night at the movies and building an ecosystem around it".

Since then, MoviePass scaled back the location tracking features of its mobile app, and Lowe just walked back his remarks, saying he was wrong about the tracking. Let us know down in the comments!

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