Sci-tech

The Lamborghini Urus SUV is Selling Extremely Well — Surprise

The Lamborghini Urus SUV is Selling Extremely Well — Surprise”

By far the most eye-opening revelation from the interview, however, is how much customers are willing to spend on the SUV. According to the automaker's CEO, Stefano Domenicali, orders for Lambo's second super-SUV in history are beyond expectations and the automaker predicts it will assemble about 1,000 units of it this year. "The reaction of the customer is really fantastic".

All is well inside the halls of Lamborghini as the Urus brings more new faces to the brand.

Looking toward the future, we'll see an Urus plug-in hybrid join the gasoline-powered SUV, which features a 4.0-liter twin-turbocharged V-8 that delivers 650 horsepower and 627 pound-feet of torque.

Most shocking to Domenicali has been the uptick in female buyers since the Urus' launch, and he added the SUV is selling very well in markets where Lamborghini normally doesn't perform as well due to poor road conditions for supercars, such as Russian Federation.

An SUV's ability to divide camps is by now a proven thing - take the Nissan Juke for example, or the Hummer, or the BMW X6/X4 hunchback duo, or the Bentley Bentayga, Porsche Cayenne, or why not, the Lamborghini Urus.

"This is a polarising auto, you either love it or you don't", he said. "For those that don't I say just drive it".

By the end of next year, Lamborghini expects the Urus to account for more than half its overall sales volume.

Oh, and his advice for the nay-sayers is to drive it because "when they are seated in this vehicle, they discover something they were not expecting". Will this rapid growth affect the exclusivity of the marque? He said the company plans to put the brakes on growth at the end 2019 to make sure it's preserving the Lamborghini brand aura.



Like this

loading...
loading...

Latest


13 March 2018
Essential PH-1 Receives Android 8.1 Oreo Stable Update
After testing Android Oreo 8.0 for a couple of weeks, the company decided not to release the update and instead skip to Oreo 8.1. Its reason for doing so had to do with stability issues present in Android 8.0 that would be addressed in Android 8.1 Oreo.

13 March 2018
Pac-12 sets forth plan for sweeping reform of men's basketball
Another recommendation was to create an independent office to conduct NCAA investigations and determine major violations. There are similar rules already in place in both baseball and hockey.

13 March 2018
National Football League free agency: Bills have 'some interest' in QB Sam Bradford
According to Tom Pelissero of the NFL Network, the Bills are interested in Vikings free agent Sam Bradford . Another former Minnesota Vikings quarterback is on the move with his eyes on a starting role.

13 March 2018
Deandre Ayton, Marvin Bagley III among four finalists for Naismith Trophy
His 98 3-pointers made are fifth on the KU season list as last week he passed his own season-high mark of 94 set in 2016-17. Graham is one of four finalists for the Naismith Trophy, awarded to the top player in the country each year.

13 March 2018
Becky Lynch reveals her true feelings about Alexa Bliss & more — Interview
I can only imagine how proud she & The Fabulous Moolah would be of the Women's Evolution today. I wish we had done it when everyone wanted to see it after Money in the Bank.

13 March 2018
Ofo raises $866 million in latest funding round led by Alibaba
The company has already made inroads into France, Japan and the United States , and says it is operational in around 20 countries. Ola announced the launch of Ola Pedal, its cycle-sharing option, now in the pilot stage at the IIT Kanpur campus.

13 March 2018
Google Assistant adds iPad support, joins Alexa and Cortana as Siri rivals
More screen real estate simply means that you don't have to exit one app just to hop into Google Assistant . But the app also supports iOS 11's multitasking features, so you can use it side-by-side with other apps.

13 March 2018
Florida prosecutors seeking death penalty against Nikolas Cruz in school shooting
Not, should he go free? Finklestein's office didn't immediately respond to a request for comment. Satz formally submitted a notice of intent to seek death with the Clerk of Courts on Tuesday.

13 March 2018
Blues top Ducks 4-2 in key battle for playoff position
Ville Husso was recalled from San Antonio (AHL) under emergency conditions as Carter Hutton continues to deal with a neck injury. Louis skaters have accounted for the league's 11th-most hits per game (22.4) while the Ducks have handed the sixth-most (24.2).

13 March 2018
Could Cisco Systems, Inc. (CSCO) Go Down After Achieving 52-Week High?
Mcgeary sold 15,230 shares of the stock in a transaction on Thursday, December 14th. (NASDAQ:CSCO) on Thursday, December 14. Zacks Investment Research cut Cisco Systems from a "buy" rating to a "hold" rating in a report on Thursday, January 18th.