The Lamborghini Urus SUV is Selling Extremely Well — Surprise

The Lamborghini Urus SUV is Selling Extremely Well — Surprise”

By far the most eye-opening revelation from the interview, however, is how much customers are willing to spend on the SUV. According to the automaker's CEO, Stefano Domenicali, orders for Lambo's second super-SUV in history are beyond expectations and the automaker predicts it will assemble about 1,000 units of it this year. "The reaction of the customer is really fantastic".

All is well inside the halls of Lamborghini as the Urus brings more new faces to the brand.

Looking toward the future, we'll see an Urus plug-in hybrid join the gasoline-powered SUV, which features a 4.0-liter twin-turbocharged V-8 that delivers 650 horsepower and 627 pound-feet of torque.

Most shocking to Domenicali has been the uptick in female buyers since the Urus' launch, and he added the SUV is selling very well in markets where Lamborghini normally doesn't perform as well due to poor road conditions for supercars, such as Russian Federation.

An SUV's ability to divide camps is by now a proven thing - take the Nissan Juke for example, or the Hummer, or the BMW X6/X4 hunchback duo, or the Bentley Bentayga, Porsche Cayenne, or why not, the Lamborghini Urus.

"This is a polarising auto, you either love it or you don't", he said. "For those that don't I say just drive it".

By the end of next year, Lamborghini expects the Urus to account for more than half its overall sales volume.

Oh, and his advice for the nay-sayers is to drive it because "when they are seated in this vehicle, they discover something they were not expecting". Will this rapid growth affect the exclusivity of the marque? He said the company plans to put the brakes on growth at the end 2019 to make sure it's preserving the Lamborghini brand aura.

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