Prithviraj's production house collaborates with Sony Pictures

Prithviraj's production house collaborates with Sony Pictures”

Hollywood producing giant Sony Pictures International has announced its entry into Indian regional cinema on Friday, with their first Malayalam project.

The deal with the newly established Prithviraj Productions is a further step by Sony, which has major broadcasting interests in India, into the country's vast regional film industries.

Helmed under the banner Prithviraj Productions, co-founded by Prithviraj with his wife and former journalist Supriya Menon, it will be their first home production and is set to start rolling by mid-April 2018.

"India's burgeoning regional cinema has strongly demonstrated its creative prowess in the last decade with much of its rich content, ground-breaking narrative and production quality matching with the best in global cinema".

Sony Pictures India ventured into the Indian film industry by producing Akshay Kumar's Padman and they are now bankrolling Amitabh Bachchan's upcoming film, 102 Not Out. "We've found the flawless entry in this partnership with Prithviraj".

Prithviraj said, "In more ways than one, I believe this is a landmark event for the Malayalam industry". Sony Pictures, the global studio behind iconic blockbusters and entertainers like "2012", the "Spider-Man" franchise and most recently "Jumanji", ramped up its local production with "Padman" early this year and is now stepping into the small and dense world of Malayalam cinema. "I was trying to convince him that it ideas that would make entertaining films and yet stay away from conventions were what they were looking for, then Malayalam cinema is the place to be!", he writes.

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