Sci-tech

SnapLogic Integrates with Adobe Cloud Platform

SnapLogic Integrates with Adobe Cloud Platform”

Adobe president and CEO Shantanu Narayen will be joined on stage by NVIDIA founder and CEO Jensen Huang at Adobe Summit in Las Vegas today. "We're making it easy for brands to deliver well-designed, personalized advertising to consumers who may now ignore their ads". The most notable is AI Studio, which allows data scientists to build and train custom models in the Adobe cloud platform.

Additionally, the CEOs said they plan to explore packaging and delivering Sensei AI services to Nvidia's developer ecosystem, including services targeted at creative mediums, such as mixed reality and "next-generation" rendering such as Nvidia's new RTX real-time ray-tracing technology.

This democratisation of AI is an approach that's already being taken by Adobe rival, Salesforce, through its myEinstein platform, announced past year, based on its Einstein AI platform and allowing users to create custom AI-powered apps across any of its cloud offerings including Marketing Cloud. The first Adobe Sensei service available in preview today gives developers access to algorithms that increase the speed of content delivery, asset production and content personalization, such as automatic image tagging and image cropping.

On top of this, Adobe has launched I/O Runtime, a new server-less platform to run custom code on the Adobe Cloud platform.

"With a crowded marketplace and the ability to listen whenever and wherever, brands have been largely in the dark when it comes to understanding how audio is consumed", Adobe Analytics Cloud's senior director product marketing, Jeff Allen, said. According to Crnkovich, this ensure code runs closer to customer data, and reduces the time to deploy the technologies as there's no service set-up and maintenance required.

Adobe is changing the world through digital experiences.

"As Adobe Advertising Cloud TV continues to transform what's possible in TV advertising through greater automation and optimization, a critical question is proving that new ways of buying TV drive better results".

Adobe and Nvidia have announced a partnership that will see both companies deliver new artificial intelligence (AI) and deep learning services for Adobe Creative. Personalized playlists, en route recommendations and audio ads can be used to recommend and serve up different types of content. Brands can also be alerted instantly if an in-car voice interaction failed.

Features on offer initially include basic design features such as copy and imagery display, plus the ability to customise ads based on first-party data including browsing, loyalty status and user actions.

The companies also plan to work on optimizing Sensei AI services for NVIDIA hardware in the cloud and at the edge. It also removes the need of building and updating the connectors between systems. On the other hand, Adobe Campaign and Dynamics 365 integration will enable enterprises to create a single view of the customer insights.

Nadia Cameron travelled to Adobe Digital Marketing Summit as a guest of Adobe.



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