THQ Nordic is Skipping E3 to Watch the 2018 World Cup

THQ Nordic is Skipping E3 to Watch the 2018 World Cup”

In a glorious press release, THQ Nordic has said that they're staying in Europe to watch the FIFA World Cup and drink beer and will demonstrate their impending wares at Gamescom instead. While the publisher admits it will miss the "9 AM pint of beer" in the "Ye Olde King's Head" pub in Santa Monica, where all of the matches are aired live, the time difference would actually mean a 7 AM beer, which is deemed "too early, even for Austrians, let alone the Swedes".

This year, E3 is set to take place at the Los Angeles Convention Center between June 12th and the 14th. We can now add THQ Nordic to that list, after the company announced on Friday that they will not be attending the industry mega show in June. At these events, they are promising to show off Darksiders 3, BioMutant, Fade to Silence, Wreckfest, and even some unannounced titles. Most recently, the company bought Koch Media, acquiring video game developer Deep Silver and its long-running open world crime series "Sant's Row", which was also published by THQ until 2013. The press release jokingly says that the publisher doesn't want to miss the football World Cup 2018, which will begin on June 14th in Russian Federation, but we suspect that's not the real reason - not to mention that E3 2018 begins on June 12th and ends on June 15th.

THQ Nordic originated as under the name Nordic Games.

E3 is roughly two months away, but if you were looking forward to hearing more about Biomutant - perhaps the most interesting surprise from last year's Gamescom - we've some unfortunate if understandable news for you: THQ Nordic really like football and beer.

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