Big Baller Brand, Pelican's Jordan Crawford in Talks

Big Baller Brand, Pelican's Jordan Crawford in Talks”

Just because you don't hear LaVar Ball as much, doesn't mean he isn't working behind the scenes to get things done.

Big Baller Brand now has one National Basketball Association player on its roster. The company is reportedly close to signing a second - and his last name isn't Ball.

According to Yahoo's Shams Charania, Crawford is in talks with Big Baller Brand about an endorsement deal and has been wearing the company's sneakers since returning to the Pelicans.

Crawford is not a star power signing for the small sports merchandise brand.

According to Charania, the company is expected to send Crawford merchandise for the National Basketball Association playoffs this week.

Crawford and the brand are expected to continue talks toward a deal, sources said. Big Baller Brand is an apparel company that was started by LaVar Ball and named for his sons, Lonzo, LiAngelo and LaMelo Ball.

Crawford's signing could be a catalyst in more players joining BBB in lieu of more lucrative offers from Nike and Adidas as many of them have already spoken about their admiration for the Balls' independence on the matter.

Jordan Crawford has had a fascinating National Basketball Association career, spending time in Atlanta, Washington, Boston, and Golden State before finding himself out of the league for two seasons, spending some time in China and the G League.

The Pelicans and the Trailblazers are set to play Game 2 on Tuesday night.

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