Culture

When Will the H&M x Moschino Collaboration Drop?

When Will the H&M x Moschino Collaboration Drop?”

H&M has announced that its next designer collaboration is with Moschino, using an Instagram Live call featuring Gigi Hadid.

Scott, who made the surprise announcement at Moschino's annual Coachella party, is widely known for his playful aesthetic that brings a distinguishable edge to the legendary Italian fashion house into his designs-primarily through his frequent incorporation of consumer icons like Barbie, My Little Pony, Hershey, and McDonald's.

"For fans of the brand, it should feel a little like a greatest hits collection, but I promise it will still be new, still feel fresh, even as we include some winks, some hints from the past", Scott said of the collaboration. "That's a title that's been bestowed on me; I think because I believe in the democratisation of fashion, and I've found many different ways to reach people". Before this, Moschino's partnership with Adidas came to an end previous year which also had given fans a chance to bag pieces at affordable prices. According to Vogue, the price will range from $25 to $300 and the women's collection will have 45 pieces.

"There's a silver sequinned parka dress", Scott told Vogue. "Denim pieces are all twisted into something else". Puffers and jackets are reconfigured into cropped things or double-long things. He described the vibe of the drop to have "a sportswear-with-evening kind of feeling".

H&M's creative advisor, Ann-Sofie Johansson, said that the partnership is "the ideal collaboration for fashion right now" and mixes "pop, street culture, logos and also glamour". "Menswear is around 20 pieces, plus accessories as well", H&M creative advisor Ann-Sofie Johansson said. And not only for me, but also for fans of the brand. The (often star-studded) campaigns and launches each year are as tailored by the respective designers as the collections are. H&M says that the campaign will bridge traditional and social media with "a multi-platform takeover". Yup, Moschino (with Jeremy Scott at the creative helm) are getting in on the H&M collection party.



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