FDA: E-Cigarette Liquid Looks Kid-Friendly, but Can Kill Kids

FDA: E-Cigarette Liquid Looks Kid-Friendly, but Can Kill Kids”

Liquid nicotine products that look like juice boxes, sweets and other kids' snacks came under government scrutiny Tuesday, as health authorities warned they could pose a danger to children.

"It takes a very small amount of these e-liquids, in some cases less than half a (have) a fatal effect for a kid and even less than that to make them very, very sick", an agency executive said on a call with reporters.

"No child should be using any tobacco product, and no tobacco products should be marketed in a way that endangers kids - especially by using imagery that misleads them into thinking the products are things they'd eat or drink".

The companies have 15 days to respond to the FDA on how they will change the labels and packaging of the products.

It was unclear if any children have been harmed by the products mentioned, which include names like "One Mad Hit Juice Box", "Candy King Sour Worms", "Whip'd Strawberry" and "V'Nilla cookies and Milk".

FDA commissioner Gottlieb said the letters were one part of the FDAs new Youth Tobacco Prevention Plan.

"Young children exposed to nicotine in e-liquids can experience severe harms such as death, seizure, and coma", said the letters signed by the US Food and Drug Administration and Federal Trade Commission.

The rise in these products has coincided with an increase in nicotine poisoning among children, according to the FDA. "Nicotine is highly toxic, and these letters make clear that marketing methods that put kids at risk of nicotine poisoning are unacceptable".

Feds say some e-cigarettes and liquid nicotine packages are created to attract children.

E-cigarettes are handheld electronic devices that vaporize an "e-liquid" fluid typically including nicotine and a flavor component.

The latest warnings come one week after the FDA sent forty warning letters to companies on the sale of tobacco products to minors, particularly those made by Juul Labs Inc.

The study found 8,269 liquid nicotine exposures among children under age six between 2012 and 2017.

Warnings were issued to 13 manufacturers, distributors and sellers.

No deaths have been reported with the products highlighted Tuesday, regulators said. The FDA remains committed to important efforts to restrict youth access, limit youth appeal and reduce toxic exposure to youth from all tobacco products - and we'll continue to address these issues from every angle.

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