First Rolls-Royce SUV unveiled

First Rolls-Royce SUV unveiled”

"More and more it is about embracing and experiencing the wider world".

"At this point in the history of automotive design, SUVs have become homogenous and ubiquitous", Giles Taylor, Rolls-Royce's director of design, told reporters. "We envisioned an authentic, three-box high-bodied all-terrain auto with a convention-challenging design and absolute capability that would satisfy the adventurous urges of our clients".

In a series of YouTube videos created with National Geographic, the BMW Group crown jewel has been "tested to destruction" all over the planet.

Three years ago, Rolls-Royce announced that it would launch Cullinan, targeted at younger, high-net-worth individuals who embrace more challenging terrain.

There is ample information now: It's huge. The Cullinan stands 1,836 mm high, taller than the Bentayga (1,742 mm) but slightly short of a Range Rover (1,869 mm).

The key innovation in the 5,800 pound SUV, however, appears to be the trick suspension, which Rolls-Royce went to great pains to ensure would remain smooth and comfortable in even the roughest terrain. Where, then, does the $325,000 Rolls-Royce Cullinan land? The rear door is shut via a button and opens backwards. Massive 22-inch rims flank each of its four corners. The lounge seats have space for three passengers. The again seats may also be folded down, no huge deal in most SUVs however a primary for Rolls-Royce.

For drivers, the Cullinan is loaded with night vision (that includes a "nighttime wildlife" setting), an alertness assistant for when you're exhausted, a four-camera parking system with panoramic view, and Wi-Fi and entertainment systems.

Under the hood sits a 6.75 litre twin-turbocharged V12 engine with 563 bhp and 850 Nm of torque. After all, it's never been a foregone conclusion that the Rolls-Royce design ethos - a nuanced blending of sophistication, power and luxury - would carry over to the form of a sturdy, essentially utilitarian vehicle. The famous "magic air ride" feel that rendered the Phantom peerless is present here, too.

The Rolls-Royce Cullinan has officially entered the unstoppable SUV market and it's the company's first all-wheel-drive vehicle.


Rolls hasn't revealed a 0-100km/h time as yet, but with 420kW on tap it will undoubtedly be brisk; the 2.6-tonne (unladen) behemoth has an electrically limited top speed of 250km/h.

If you've got the funds, you might have a chance at getting your hands on the Cullinan-unlike the Lamborghini Urus, which has already sold out its first two years of production.

The price does not include the various packages that will be offered with the Cullinan.

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