Sport

Matchroom Boxing Announces One Billion Dollar Deal With Perform

Matchroom Boxing Announces One Billion Dollar Deal With Perform”

Perform Group announced on Thursday the creation of a eight-year, $1-billion joint venture with Matchroom Boxing that the two companies are calling the biggest boxing deal ever.

Hearn is here in NY to formally reveal the details of his eight-year, $1 billion deal with global streaming giants DAZN.

The streaming service DAZN will show 16 fights in the US and 16 from the UK.

Traditionally, major fights in the USA have been shown on pay-per-view television, with established broadcasters HBO and Showtime dominating coverage of the sport's most significant bouts.

Hearn now claims to have the biggest rights budget in all of boxing and feels confident he can make any fight he pleases including the long awaited heavyweight unification bout between Anthony Joshua, whom Hearn promotes in the United Kingdom and American star Deontay Wilder who is advised by Al Haymon.

Matchroom, which represents heavyweight champion Anthony Joshua, probably isn't as well known as Bob Arum's Top Rank or Oscar De La Hoya's Golden Boy Promotions, but it does plan to outspend them.

The bouts will be available for a monthly subscription fee but without a long-term contract, similar to BoxNation, which is owned by Frank Warren. "Recently, we made our move into boxing in America, but there were certain things that I needed to be able to take boxing here to a new level, to build a stable that is unrivaled. It's time to bring DAZN to America and the incredible events we have planned with Matchroom is a great place to start".

"With Sky Sports now showing more big name fights from America, the sport will only grow further and encourage the best head-to-head clashes worldwide". "Our annual budget is probably more than what HBO and Showtime are combined".

"These guys want Joshua", Hearn said. "We've been talking to a lot of fighters".

Simon Denyer, chief executive of Perform Group, said: "Perform Group has a rich history of long-term strategic partnerships with the best rights holders in the world". I'm excited about working with Matchroom; we share the same passion and vision for reigniting boxing in the USA and it's time for DAZN to provide an exciting new platform for these great events.

Matchroom says the $1bn (£750m) deal is an "industry-first" and means boxing fans can watch "fights how and when they want to, anytime and anywhere".

Hearn said each card would be streamed in its entirety and would include build-up shows surrounding each event.

He said: "This is a truly historic moment for boxing and a very proud moment for me, my family and everyone at Matchroom".



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