Outrage as New Look imposes 'fat tax' on plus-size clothing

Outrage as New Look imposes 'fat tax' on plus-size clothing”

Ms. Wasell said that when she contacted New Look - which is owned by the investment company Brait SE and has 393 stores in the United Kingdom - to ask about the different prices, she was told that while "some products appear similar, they may be slightly different".

The clothing chain came in for criticism because some identical styles cost more in the plus-sized range.

Another tweeter also highlighted a great point, showing that amount of fabric simply can not be the reason certain items cost more, as New Look is also charging the same price for denim shorts as it is for full-length jeans. 'The average size for a British woman is now a size 16.

"Plus size purchases are on the increase".

"It's not a huge price difference, but I guess it's about the principle", said Madeline Moll, who said she used to shop from the plus-size section when she was larger.

High street retailer New Look has been accused of implementing a "fat tax" on plus sized clothing after it was discovered that the brand is charging up to 30 per cent more on identical items in the plus sized range.

The retailer also added that they are in the process of reviewing the pricing structure of its plus size collection.

"The justification that they use more material for plus size clothing and therefore it should cost more is a moot point - I have yet to see a brand charge tall people more money for the extra fabric they use".

"The pants in their tall range, which would also require more fabric, are the same price as the normal ones", she said.

However, Anna Scholz, a plus-size fashion designer, told the programme there was a limit to the size range that could be produced for the same price as it can take twice the fabric to make the same shirt for a larger size as a small one. New Look are already closing stores down'.

The claims come after a shopper spotted a pair of pants from New Look's fashion brand Curve's range being sold for 15 per cent more than an indentical pair in the store's main collection.

"Some people don't choose to be the size they are - or height".

"We are proud of the ranges we offer to our plus size customers and value all customers, no matter what their body shape or size", it said.

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