Science

Whole Foods sales items get even cheaper for Amazon Prime members

Whole Foods sales items get even cheaper for Amazon Prime members”

Amazon announced Wednesday it is now offering an additional 10 percent off sale items to Prime members. The program is going to extend nationwide this summer.

Discounts for Prime members will work through the Whole Foods Market app. Amazon says Prime members will sign into the app using their Amazon accounts, and then scan the "Prime Code" inside the app when they check out at Whole Foods.

Earlier this year, the companies launched free two-hour delivery on Whole Foods groceries in 10 test cities, through Amazon's Prime Now service.

The Whole Foods location in Seattle's South Lake Union neighborhood, just blocks from Amazon's headquarters in Seattle. However this is an interesting idea, tying together this idea of providing fresh foods at a good price to Prime members.

Amazon CEO Jeff Bezos last month disclosed the number of Prime members publicly for the first time, saying the program has more than 100 million members globally.

"The goal of the card is to fool the customer into thinking they are getting a good deal. Such as if a person buys one brand of cola, the competing brand of cola may put an offer on the card to try to get them to switch", he said. (Typically hundreds of Whole Foods products are on sale at a given moment.) In addition, Prime members will now enjoy deeper weekly discounts on select popular items.

A Whole Foods Market store logo is pictured on a building in Boca Raton, Florida March 19, 2016.

"You would expect us to not disappoint customers on Prime Day", said Cem Sibay, vice president for Amazon Prime.



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