Sci-tech

Walmart launches Lord & Taylor site

Walmart launches Lord & Taylor site”

This is according to the New York Times, which reports that Lord & Taylor and Walmart are both referring to the new online store as a premium destination, reflecting both Lord & Taylor's need to reach a broader audience, and for Walmart to attract higher net worth individuals.

The online boutique will debut with more than 125 names, including Vince Camuto, Miss Selfridge, Lucky Brand, Tommy Bahama, H Halston, La La Anthony and Effy. Walmart's site launch marks the company's latest move in its battle against rival Amazon for the online apparel market. Incandela told the media that Lord & Taylor's brands won't be available in Walmart stores, only online and on the company's mobile app. "We are excited for the opportunity to serve exponentially more customers with our premium fashion offerings, including our famous dress selection and many stylish brands".

The Lord & Taylor flagship store features thousands of trend-right styles, including women's, men's, and kids' clothing, shoes, handbags, accessories, and jewelry, that will be updated regularly.

Walmart says the new shopping experience will be rolled out "in the coming weeks". This includes free two-day shipping on all orders that come in at $35 or more.

The Lord & Taylor flagship store complements Walmart.com's everyday fashion assortment of millions of affordable, on-trend items.

Shoppers are actively browsing Walmart.com today for premium fashion brands, according to Denise Incandela, head of fashion for Walmart's USA e-commerce business.

With the launch of the L&T page, Walmart will have its own everyday brands and the premium Lord & Taylor brands. Customers can shop fashion on Walmart.com by visiting Walmart.com/fashion.

Like many other U.S. department stores, Lord & Taylor is trying to cut physical costs while expanding online revenue.

Walmart also points out that customers that shop from the Lord & Taylor flagship store on its website will still get the same benefits as shopping on other parts of the site.



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