Science

Apple reportedly ships 600k HomePods during Q1 as Amazon faces increasing competition

Apple reportedly ships 600k HomePods during Q1 as Amazon faces increasing competition”

The research firm attributed the strong sales to growth of smart speakers in China where Amazon ad Google don't sell their products. But its shipments doubled from this time past year.

The analysts use the word "shipped", which may mean that the actual sales of smart speakers HomePod even less, writes The Verge.

According to new numbers from Strategy Analytics, 9.2 million smart home devices shipped in the first quarter. The retail giant secured 43.6 percent market share that, while down from a whopping 81.8 percent of the market previous year, easily topped the space.

Both Amazon and Google together accounts for 70% share of the smart speaker shipments worldwide in Q1, however, their combined share fell from 84% in Q4 2017 and 94% during the first quarter of previous year.

Category creator Amazon is still riding the wave of being first to market as it delivered 4 million units from January through March.

According to the reports, the global smart speaker market had a remarkable growth of 806% compared to the same quarter a year ago, with an overall shipment of 9.2 million units. Google is second with 2.4 million sales (26.5 percent share), while Alibaba sits in third having sold 700,000 speakers, giving it 7.6 percent of the market.

David Watkins, the Director at Strategy Analytics highlighted that Amazon and Google accounted for almost 70% of global smart speaker shipments in Q1 2018, although their combined share has fallen from 84% in Q4 2017 and 94% in the year ago quarter.

Apple shares opened lower in the US Friday as a new report places its HomePod in fourth place in the still small - but growing - smart speaker market. Apple on the other hand only has the HomePod, which went on sale in February with a high price tag of $349 (approximately Rs 23,700).

"We are clearly heading towards to a time in the not too distant future when voice becomes a standard mode of technology interaction alongside established approaches like keyboard, mouse and touchscreen", Strategy Analytics vice president David Mercer said in a statement.

Looking ahead, Strategy Analytics didn't say whether Apple could stage a stronger performance against Amazon or Google.



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