Culture

International House of... Burgers

International House of... Burgers”

Haley added that "we've pancaked pancakes for 60 years now so it's the ideal time to start burgerin" burgers, and we're kicking it off by flipping the "p" in IHOP to a "b' for burgers". "We've pancaked pancakes for 60 years now so it's the flawless time to start burgerin" burgers, and we're kicking it off by flipping the "p" in IHOP to a "b' for burgers".

The "b" is for burger, and the temporary change is tied to a rollout of its new line of Ultimate Steakburgers, a line-up of seven sandwiches.

Along with the name change, the restaurant's Twitter page is donning a new hashtag: #IHOB.

The company previously known as the International House of Pancakes has rebranded as the International House of Burgers, according to a tweet from the restaurant.

Dine Brands Global Inc. -owned IHOP captured the attention of the internet last week with a tweet announcing the coming name change. Company officials say they will always serve pancakes.

Getty Images | Andrew Burton
Getty Images | Andrew Burton

The new burgers are available with unlimited french fries and a drink for $6.99.

"Not really afraid of the burgers from a place that decided pancakes were too hard", Wendy's responded Monday. "Since we know you're all waiting in anticibation for what the b could be, we've chose to give you one more biece of the buzzle", it tweeted June 8.

Big Brunch: Hickory-smoked bacon, fried egg, potato, American cheese and a "delicious new signature burger sauce". It started using the IHOb name on social media, on its website and for in-store promotions.

The "burgers" name change leaked Saturday when a Business Insider reporter visited a restaurant and saw a sign that mentioned the name switch.



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