Big Tech Worried as California Law Brings Privacy Push to U.S.

Big Tech Worried as California Law Brings Privacy Push to U.S.”

California has always been a leader in privacy protections, and the new law is expected to serve as a template for other state legislatures in the US.

Furthermore, it will make it easier for consumers to sue companies for data breaches, and give more power to the state's Attorney General to fine companies that do not adhere to the law. As part of the compromise, Mr. Mactaggart has agreed to pull the initiative from the ballot before today's deadline for the Secretary of State to certify the initiative for the ballot.

Lawmakers are scrambling to get the bill to Gov. 375, the California Consumer Privacy Act of 2018 (CCPA), into law.

The law was crafted to ensure rights that include knowing what personal information is collected by companies on the internet and whether it is sold, and to whom.

The bill passed both chambers of the Legislature on Thursday without any dissenting votes.

The proposed California law is similar to Europe's General Data Protection Regulation rules, which took effect last month, but goes further, allowing consumers to opt out of their data being shared instead of forcing them to opt in to continue using online services.

The new law will take effect January 1, 2020, and lawmakers say they will likely make alterations to improve the policy before then.

Business home pages will be required to provide "clear and conspicuous" links titled "Do not sell my personal information" that take people to opt-out pages.

"Silicon Valley companies will very likely implement many of these reforms across their entire customer base, not just for Californians", said Consumer Watchdog President Jamie Court.

This story was reported by The Associated Press.

"That makes the lack of public discussion and process surrounding this far-reaching bill even more concerning". "It is critical going forward that policymakers work to correct the inevitable, negative policy and compliance ramifications this last-minute deal will create for California's consumers and businesses alike". The organizers of the initiative have said they planned to pull it upon the bill's signing. The Assembly voted 69-0 to approve it shortly after the Senate approved it 36-0.

"The state that pioneered the tech revolution is now, rightly, a pioneer in consumer privacy safeguards, and we expect many additional states to follow suit", James P. Steyer, CEO and founder of Common Sense Media, said in a statement.

In a note to the Assembly, Brown cited that out of 482 cities in the state four are considering passing a soda tax to combat the unsafe and ill effects of too much sugar in children's diets, which triggered the beverage industry into bringing "a far-reaching initiative" to the ballot that he described as an abomination for legislators.

AT&T, Comcast, Facebook, Google and Verizon each put in $200,000 to a committee opposing the ballot measure and businesses were preparing to spend tens of millions to campaign against the measure. That led some privacy advocates to warn the fight for greater consumer protection is not yet over.

The beverage association said it understands that obesity is a serious health issue and is "committed to working with government, public health and others to find better ways to help consumers reduce sugar consumption".

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