Sci-tech

Group video and voice calls for WhatsApp is here

Group video and voice calls for WhatsApp is here”

Its single programmable smart messaging API will allow these enterprises to build a brand on WhatsApp Business and "orchestrate rich conversational messaging experiences" for customers.

After providing the service for free since its launch in January this year, Facebook-owned WhatsApp has announced that companies that use its WhatsApp Business app will now have to pay for it. "We realised that it was a useful tool for businesses in India and created value for the consumers as well", said Matthew Idema, chief operating officer at WhatsApp to ET.

Get support: Some businesses may provide real-time support on WhatsApp to answer questions about their products or help you resolve an issue. The WhatsApp Business app now comes with new features and support service for small and large businesses.

With Clickatell's integrations, a business can immediately start sending out notifications and conduct real time 2-way customer interactions.

Like all chats on WhatsApp, all calls are encrypted end-to-end to ensure the privacy of the users.

"When a person taps on an Ad that clicks to WhatsApp, they will be transferred to a pre-filled WhatsApp chat where they can message your business quickly", writes Facebook.

When businesses use the API to reply to customers, it is free of charge within 24 hours of the user's last message. Therefore, the company heeded the calls by offering "support for businesses that need more powerful tools to communicate with their customers".

Businesses will still only be able to message people who have contacted them first.

"With this approach, you will continue to have full control over the messages you receive".

Facebook is putting WhatsApp to work. They will be charged for responses after 24 hours.

WhatsApp has introduced group video call feature much to many of its users delight.



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