Huawei dislodges Apple as number two smartphone maker

Huawei dislodges Apple as number two smartphone maker”

According to the International Data Corporation's latest analysis, Huawei shipped 54.2 million smartphones in the second quarter, ahead of Apple's 41.3 million and trailing only Samsung at 71.5 million.

"The importance of Huawei overtaking Apple this quarter can not be overstated", said Ben Stanton, a senior analyst at Canalys, which also reported the shift in quarterly market share.

Huawei's impressive sales come at a time when a lot of premium phone makers are struggling, including Samsung, which reported a 22 per cent drop in sales for its mobile division in its most recent earnings report, revealing lacklustre interest in the Galaxy S9. The reports also agree that market saturation and longer replacement cycles are causing the decline in the global smartphone market.

New data from Counterpoint's Market Monitor service, shows that global smartphone shipments declined 2% annually in Q2 2018, to 360 million units. Huawei delivered shipments of 54.2 million units to move into the second position with a record high market share of 15.8%. During the same quarter previous year, Apple posted iPhone sales of 41.02 million units.

"Huawei with its Honor brand is offering a broad and recently refreshed portfolio at affordable prices that is driving growth in the overseas market".

Huawei's result is a 40.9 percent year on year improvement and is an excellent result in a very competitive and yet sluggish market with the year on year change for the overall market down 1.8 percent.

"Combined shipment volume of four Chinese manufacturers - Huawei, Oppo, Vivo and Xiaomi - reached 145.4 million units, which is bigger than the 114-million-unit combined shipment volume of market leaders Apple and Samsung".

OnePlus India general manager Vikas Agarwal said the brand had become the largest premium brand in India in little over three years.

Apple, Samsung and Huawei didn't immediately respond to a request for comment. Its shipments declined 25 per cent YoY due to declining in shipments of S9 as compared to S8 past year.

"Samsung's shipments declined 10.8% year-over-year, falling to 70.8 million units". Despite the iPhone X receiving a lukewarm response, the company saw a 1 percent increase in its iPhone shipments during Q2, 2018.

Huawei were accused of using their phones to spy on Americans back in February, with a raft of U.S. carriers opting against using them as a result. "Honor, which has always been a major brand in China but relatively small overseas, has taken a pivotal role in this strategy".

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