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The New York Public Library is posting classic novels on Instagram Stories

The New York Public Library is posting classic novels on Instagram Stories”

As you can see in the above video, Alice in Wonderland is just one of NYPL's "InstaNovels", as they call them, with Charlotte Perkins Gilman's The Yellow Wallpaper and Franz Kafka's Metamorphosis also coming 'round the bend.

In partnership with creative agency Mother in NY, the NYPL has launched a new series of "Insta Novels" that can be viewed and enjoyed for free on the library's Instagram Stories page. "From the way you turn the pages, to where you rest your thumb while reading, the experience is already unmistakably like reading a paperback novel". So, the library wants to put books where kids will actually read them: Instagram.

The trailblazing library teamed up with ad agency Mother to create the aptly-named "Insta Novels" - so millennial, no? - to bring full versions of famous texts to a whole new, digital-savvy audience.

Although most Instagram stories only last 24 hours, Instagram's "Highlights" feature means the digitized Alice in Wonderland will remain available and accessible at any time.

Reading an Insta Novel is as easy as, well. watching any other Insta Story. "From the way you turn the pages, to where you rest your thumb while reading, the experience is already unmistakably like reading a paperback novel", said Corinna Falusi, Partner and Chief Creative Officer, Mother in NY. "It's appropriate that one of the first works we're using is Metamorphosis, because in collaboration with Mother, we are completely transforming the way people look at this popular social media platform, and reimagining the way people access the classics".

Mother New York partnered with the city's largest library system on this project, which allows readers to use the stories mechanic to "flip" back and forth by pressing the corresponding sides to the screen.



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