Amazon India unveils Hindi website, app to take on Flipkart

Amazon India unveils Hindi website, app to take on Flipkart”

Hindi version of the Amazon shopping mobile website and the mobile app comes in the time when the festive season in India is about to begin, especially in Diwali. Clicking through, there's now an option for Hindi in beta.

To Inc42's query on how the ecommerce platform plans on translating the English content of all the 180 Mn products into Hindi, Thota said that Amazon has hired people with specific domain and language experts who are already working on translating several thousand products.

Notably, Amazon's plan of expanding its reach within the country go far beyond introducing support for Hindi. However, Flipkart is available only in English. But the company also made another big move in a market halfway around the world: India.

Amazon wants to launch its website in other languages as well. To use the service in Hindi, users will have to change the language under the settings menu.

In addition to stepping up against the Walmart-backed Flipkart, Amazon will also offer millions of users a means to enjoy a glimpse of online retailing. The products on the platform are not listed in the language. "The launch of the Hindi shopping experience is a significant step towards bringing the next 100 million customers online", Manish Tiwary, vice-president (category management) said during the launch.

The eCommerce giant Amazon, in a highball of a namaste, ushered in a roar across the country's half-billion Hindi speakers on Tuesday.

Amazon India today announced the launch of its marketplace in Hindi taking on the likes of Flipkart, Snapdeal and others.

According to last Indian Census 2011 data on language, the percentage of Indian population with Hindi as their mother tongue has risen to 43.63% from 41.03% in 2001.

Language is just one barrier to increasing the number of online shoppers in India, which is adding 40 million internet users a year, according to a recent study by Bain, Google and the Omidyar Network, an investment firm.

"This first Indian language launch will enable crores of Hindi-preferring customers across India to shop in their preferred language", Tiwary said.

Click on the audio player above to hear more.

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