Mercedes opens the German assault on Tesla

Mercedes opens the German assault on Tesla”

"We don't comment on the profitability of individual cars or segments, but needless to say, we're going to have to make the growth into EVs part of our profitable growth strategy", he said, noting that cost structures are higher than previously experienced with internal combustion-engined cars.

A dual-motor drivetrain provides 402 horsepower and 564 pound-feet of torque delivered to both axles, with an estimated driving range of "up to" 200 miles.

In a further effort to assist with energy demand on the battery, Mercedes have also added various driving profiles with different dynamics, plus a multi-stage adjustable recuperation, in which the energy is recovered in the generator, instead of being dissipated as heat when braking.

BMW's i3 mini and an earlier Audi e-Tron failed to shift large volumes, but the electric-car market has matured since. Mercedes plans to assemble the EQC at its factory in Bremen, where the automaker also makes its best-selling C-Class sedan.

Mercedes-Benz is set to unveil its much-anticipated electric SUV on Tuesday, marking the start of a German onslaught against Tesla's dominance of the fast-growing market for premium battery cars. Mercedes unveiled the EQC on the sidelines of the me Convention in Sweden, an event it co-sponsors with South By Southwest that is billed as "a tour of the future through the lens of tech, art and design".

2020 Mercedes Benz EQC 400 4Matic

Competition will be particularly fierce in the SUV and crossover categories.

Audi on Monday began production of its e-Tron SUV ahead of a September 17 sales launch jamboree in San Francisco, just 40 miles from Tesla's Fremont assembly plant. However, Mercedes-Benz seemed to have second thoughts about the driving range communicated for the US - perhaps after criticism that 200 miles didn't quite cut it.

Mercedes is promising a range of 279 miles in the European cycle, though the USA range won't be announced for a while.

Zetsche said that the planned ten electric variants would already allow Daimler to cater to 60 percent its relevant electric cars market. Some countries like the United Kingdom and France are even planning to ban combustion engines in coming decades.

Establishing electric cars would help Daimler move beyond concerns over its diesel vehicles. "That's a very good starting point".

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