BMW Intelligent Personal Assistant Is Proprietary In-Car AI — Hey BMW

BMW Intelligent Personal Assistant Is Proprietary In-Car AI — Hey BMW”

"BMW's Intelligent Personal Assistant teams up with the new BMW Operating System 7.0 to create a brand new, digital form of interaction with the customer's BMW that redefines the whole driving experience", said Dieter May, senior vice president of digital products, BMW Group.

The AI will be able to respond to natural voice commands even if those commands don't explicitly state what the driver wants. Saying "Hey BMW, I'm cold" will prompt the BMW Intelligent Personal Assistant to adjust the temperature inside the vehicle accordingly. What's more, it will be compatible with other digital voice assistants, allowing BMW owners to link to other systems they may already be using.

It will be tied to the cloud and this ease of access will benefit rentals and vehicle sharing but it will also be useful in the way that the assistant can be linked to the smart speakers within your home or even your smartphone, giving you control over remotely starting the auto or other commands such as heating or cooling, before you even leave the house for work in hot summer days or cold winter mornings. Intelligent Personal Assistant can learn the routines and habits of the driver and apply what it has learned in the appropriate context. From March 2019, the system will be standard on models equipped with BMW Operating System 7.0 in selected markets.

This personal assistant will be an expert on all auto functions, provide location services and safety features but also act like a general assistant, integrated with Microsoft Office 365 and Skype for Business. Regular updates will further expand the range of functions and skills. Drivers can even give their co-pilot a name to respond to, should they desire. It is able to explain all sorts of different functions ("How does the High Beam Assistant work?"), provide current status information ("Is the oil level okay?") and help answer questions ("What warning messages do I have?").

Over time, the BMW Intelligent Personal Assistant will benefit from constant technical upgrades and will be able to learn more preferences and favoured settings. Users will also be able to say "Hey BMW, I feel tired" and this activate a "vitality program" which will adjust the lighting, audio system and climate control system to make the driver feel more awake. Further, additional features like support for weather search, access to music and point of interest search will be available at the U.S., U.K., Germany, Italy, Spain, France, Switzerland, Brazil, Austria, and Japan markets by March 2019. New cars with the Live Cockpit Professional pack will get the system.

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