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Missouri college drops Nike over Colin Kaepernick ad

Missouri college drops Nike over Colin Kaepernick ad”

"If Nike really does believe that law enforcement in this country is unfair and biased, I think we will look around".

Despite a steep initial loss after the announcement of the controversial ad, Nike's stock (NKE) reversed its losses and climbed to $80.30, an increase of one percent from the drop to $79.01 on Tuesday.

Kaepernick, formerly the quarterback for the San Francisco 49ers, was a controversial choice due to his notoriety for kneeling during the national anthem at NFL games.

Trump, who on Tuesday described Nike's deal with Kaepernick as "terrible", said the sports equipment giant's endorsement of the ex-NFL star had backfired.

On Wednesday, The New York Times published an op-ed from an anonymous "senior official" in the Trump administration titled "I Am Part of the Resistance Inside the Trump Administration".

The ad, which announced Kaepernick as the brand's newest face to help commemorate its 30th anniversary, shows the football player in a close-up black-and-white photo along with the words "Believe in something".

Kaepernick has become a polarising figure after refusing to stand for the national anthem in 2016 in an effort to draw attention to racial injustice in America.

Nike Inc.is taking a beating in the public relations department over its recent foray into politics with their Colin Kaepernick advertisement, but it may be paying financial dividends.

The ad aired during the first commercial break in the third quarter of the Eagles-Falcons game on Thursday night.

The two minute-plus spot features dozens of athletes, including tennis champion Serena Williams, basketball's LeBron James and Kenya's Olympic marathon champion Eliud Kipchoge.

Don't ask if your dreams are insane. In acts of bravery far, far more powerful than Kaepernick sacrificing his career to protest the killings of unarmed young black men by police, they heroically cut the Nike logos off their shorts and burned their trainers.



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