Health Care

The new iPhones are sickeningly expensive in Europe

The new iPhones are sickeningly expensive in Europe”

That is, in everything except the names. Last year's iPhone X - pronounced "ten" - represented a major redesign.

The news was met with instant ridicule across social media, as Twitter users likened it to everything from energy drinks to commentary on its "excessive" cost.

In the past, Apple has released its new iPhone alongside a "Plus" model - since the Max is "bigger than Plus size", Apple's calling it something different.

Apple revealed its three new iPhones on September in an event at the Steve Jobs Theater in its Apple Park HQ.

CEO Tim Cook showed off the Apple XS, which has a bigger screen than the one on last year's dramatically designed model, the iPhone X. It'll cost about $1,000. The XS and XS Max have stainless steel sides, while the XR's aluminium railings aren't as sturdy or dense and it doesn't feel as premium. Small-handed people are just going to have to deal; Apple seems to be moving away from smaller phones in general (it's stopped selling the iPhone SE).

The same thing applies to this year's iPhone XS and XS Max, which also have OLED screens.

The flying elephant of the new lot is the iPhone Xs Max, which sounds like it could be a new flavor of Mountain Dew, or perhaps an extreme sport. It is, however, comparatively less expensive than the iPhone XS ($999).

Others found the company's lack of creativity to be a bigger issue, with many simply calling the new names "dumb" and 'lazy'.

The XS has a 5.8-inch screen while XS Max has a 6.5-inch screen.

If you're using a 4.7-inch iPhone 7 or older, would you consider getting the iPhone XR?

Wall Street has embraced Apple's evolution from a consumer hardware company into a more-diversified technology giant with an installed base of 1.3 billion devices supporting a growing roster of digital services. It shares numerous same features as the Xs - including the processor, Face ID and no home button. Both the iPhones will be available for pre-order starting September 14 and will ship starting September 21.

Every new Apple iPhone is an X thanks to the launch of the XR, XS and XS Max, with the pricier ones being the first iPhones to support eSIMs. It comes with a huge 6.5-inch screen, which really should qualify it as a small iPad.

The iPhone Xs and Xs Max still sport the same vertical configuration as the iPhone X with a 12MP wide-angle camera and telephoto lens.

If confirmed, the 6.5in iPhone XS Max is expected to be the company's most expensive to date, surpassing the £999 iPhone X introduced this time previous year.

All the new features and sensors have no ill effects on battery life, claims Apple. Both will come in 64GB, 256GB and 512GB sizes.

This is why eSIM support in the iPhone XS and XS Max is so significant.

"We want to reach as many customers as we can with this incredible technology", Apple marketing chief Phil Schiller said Wednesday during an event at Apple's Cupertino, California, headquarters.

Apple's latest A12 Bionic chip is its first 7-nanometer chip, and boasts improved energy efficiency. It's got a similarly powerful battery that should carry most users through at least one day of use.



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