Big Tobacco to Benefit from FDA Crackdown on E-Cigarettes

Big Tobacco to Benefit from FDA Crackdown on E-Cigarettes”

The FDA is specifically ordering five brands - Juul, BAT's Vuse, Altria's MarkTen, Imperial's Blu E-cigs and Japan Tobacco 2914.T-JP 's Logic - to submit plans within 60 days detailing how they will prevent teens from using their products. "We can not allow a whole new generation to become addicted to nicotine", he said. The FDA declined to publicly release the numbers, but people familiar with them said they were preliminary data from the National Youth Tobacco Survey, on which the agency and the Centers for Disease Control and Prevention collaborate. "And we're severely enthusiastic by a coverage commerce that may perchance perchance presumably end result in the quick removal of these flavored merchandise from the market".

"They treated them as a public relations challenge", Gottlieb said. But look at what's happening right now, on our watch and on their watch.

The announcement was immediately hailed by anti-tobacco advocates. Upon review, the FDA could require the firms to change their sales and marketing practices, stop distributing to retailers that sell to youth or halt the sale of some or all of their flavored e-cigarette products altogether until the companies clear the applications process. The FDA is now developing a survey to determine what percentage of youth vapers are using Juul products, Gottlieb said. "If the companies don't know, or if they don't want to know, that these straw purchases are occurring, we'll now be helping to identify it for them". They're generally considered a less unsafe alternative to regular cigarettes.

Now, the FDA wants to crack down on flavored products. Critics have charged the agency has been working too slowly to regulate the devices.

Gottlieb said the FDA identified the influence this can non-public on adults attempting to cease smoking, but said that emerging overview on how flavored merchandise assist excessive employ by children shows action may perchance perchance simply level-headed be taken. And while e-cigarette brands are certainly healthier for adults, compared to traditional cigarettes, they still need to be kept out of children's hands.

Still, David Eaton, who headed the committee that wrote the report, told NPR "there is conclusive evidence that most products emit a variety of potentially toxic substances". As part of that plan, Gottlieb has suggested some smokers could be directed toward alternative products that deliver nicotine without the carcinogens of burning tobacco.

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The Food and Drug Administration is anxious about the latest teenage craze. Because they can't sell it to 14 and 15 year olds.

NPR health correspondent Rob Stein has been reporting on this. Lisa Murkowski furthermore requested the FDA to complete delays.

STEIN: Yeah, so the FDA announced what it's calling a major escalation of its battle against vaping by kids.

Tobacco stocks surged after regulators threatened to pull e-cigarettes from shelves if manufacturers do not control "widespread" teen use.

As part of the FDA's enforcement, the agency sent 1,200 letters warning those selling to minors that they could face penalties for selling to customers under 18. On Sept. 12, for example, the Food and Drug Administration launched its largest coordinated enforcement action in the agency's history, aimed at the marketing and selling of e-cigarettes to teenagers. Will the FDA be willing to take stronger action?

"The cigarette companies make all their money in cigarettes - that's the high-margin business where they have scale".

"If a crackdown reduces the number of smokers switching to e-cigs, it would likely be bad for public health but financially a benefit for public tobacco companies", he later wrote in an email.

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