Economy

Coca-Cola, Aurora in talks about making cannabis-infused drinks

Coca-Cola, Aurora in talks about making cannabis-infused drinks”

Coca-Cola is eyeing the cannabis market, according to a Monday Bloomberg report.

The soft drink company is reportedly monitoring the cannabis industry - and is specifically interested in drinks infused with CBD, the non-psychoactive ingredient in marijuana that treats pain without a resulting high. "So there's a lot of focus on beverage alcohol, there's a huge huge market, but if you see the other infused drinks it could be a much bigger", Athaide said.

Bloomberg says that the multi-national corporation is in talks with Aurora Cannabis to develop a beverage infused with CBD.

Coca-Cola was not immediately available for comment. Neither company confirmed the talks, but they didn't exactly deny them, either.

Coca-Cola has already been diversifying as consumption of soda continues to decline. Should Coke move forward with the plans, it would likely supercharge efforts to thrust legal marijuana products into the mainstream, as the beverage giant is easily one of the world's most recognizable brands.

A spokeswoman for Aurora Cannabis said the licensed producer does not discuss business development initiatives until they are finalized, but notes that it has a responsibility to shareholders to give proper consideration to all relevant opportunities that are presented. Last month Coca-Cola announced that it was buying the Costa Coffee chain in a near-£4bn deal that underlined the growing appeal of the global coffee market.

Coca-Cola did not respond to questions about Aurora or any other Canadian cannabis companies.

Those who like to relax and unwind with an ice cold Coca-Cola may have an entirely new way to do so in the near future.

"What's happening is that the cannabis industry is still in its infancy and there's not a lot of partners to dance with".

Aurora is Canada's third-largest pot company, with a market value of approximately $7 billion.

"If I'm a big CPG company, the reason I'd want to partner with a cannabis producer is to use them as a test market to develop products here in Canada and ideal them, so then I can enter the USA down the road when it's more appropriate to do so", he said.



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