Coca-Cola, Aurora in talks about making cannabis-infused drinks

Coca-Cola, Aurora in talks about making cannabis-infused drinks”

Coca-Cola is eyeing the cannabis market, according to a Monday Bloomberg report.

The soft drink company is reportedly monitoring the cannabis industry - and is specifically interested in drinks infused with CBD, the non-psychoactive ingredient in marijuana that treats pain without a resulting high. "So there's a lot of focus on beverage alcohol, there's a huge huge market, but if you see the other infused drinks it could be a much bigger", Athaide said.

Bloomberg says that the multi-national corporation is in talks with Aurora Cannabis to develop a beverage infused with CBD.

Coca-Cola was not immediately available for comment. Neither company confirmed the talks, but they didn't exactly deny them, either.

Coca-Cola has already been diversifying as consumption of soda continues to decline. Should Coke move forward with the plans, it would likely supercharge efforts to thrust legal marijuana products into the mainstream, as the beverage giant is easily one of the world's most recognizable brands.

A spokeswoman for Aurora Cannabis said the licensed producer does not discuss business development initiatives until they are finalized, but notes that it has a responsibility to shareholders to give proper consideration to all relevant opportunities that are presented. Last month Coca-Cola announced that it was buying the Costa Coffee chain in a near-£4bn deal that underlined the growing appeal of the global coffee market.

Coca-Cola did not respond to questions about Aurora or any other Canadian cannabis companies.

Those who like to relax and unwind with an ice cold Coca-Cola may have an entirely new way to do so in the near future.

"What's happening is that the cannabis industry is still in its infancy and there's not a lot of partners to dance with".

Aurora is Canada's third-largest pot company, with a market value of approximately $7 billion.

"If I'm a big CPG company, the reason I'd want to partner with a cannabis producer is to use them as a test market to develop products here in Canada and ideal them, so then I can enter the USA down the road when it's more appropriate to do so", he said.

Like this



17 September 2018
Juventus' Douglas Costa spitting incident slammed by Massimo Allegri and player responds
Stephan El Shaarawy and Bryan Cristante put Roma, who lost to AC Milan before the worldwide break, firmly in command at half-time. Luckily for him and everyone else in the stadium, Ronaldo came out in the second half a man on a mission.

17 September 2018
Google Pixel 3 "Coming Soon" Teaser Shows Its Color Variants
The controversial notch of the Pixel 3 is, however, missing on the renders of the device, and that's probably intentional. According to Phone Arena , Google began teasing its next-gen Pixel 3 and 3 XL with a pretty simple teaser this time.

17 September 2018
Marry Poppins Returns Trailer: Marry Poppins is Back
Now a whole new generation can experience the magic of Mary Poppins this Christmas when Mary Poppins Returns hits theaters. Marshall directs a script from David Magee , with a screen story by Magee, Marshall and John DeLuca .

17 September 2018
Obama's return: Good or bad for Democrats?
Steve Chabot is facing 36-year-old Hamilton County Clerk of Courts Aftab Pureval for another traditionally red seat. He resigned late previous year . "He didn't go around trying to take credit for it", Obama said.

17 September 2018
Melvin Gordon helps your fantasy team as Chargers get right against Bills
Davis changed into his street clothes at halftime and left the stadium, reported , citing an unidentified source. The Bills are now 0-2 with a tough road game coming up on Sunday when they travel to Minnesota to take on the Vikings .

17 September 2018
Republican schism emerges over plans for Kavanaugh Supreme Court vote
The notes say four boys were involved, a discrepancy Ford says was an error on the therapist's part. She said Mr Kavanaugh and a friend had allegedly "corralled" her into a bedroom at a gathering.

17 September 2018
Florence continues to wreak havoc in North and SC
North Carolina officials have reported at least seven storm-related fatalities with unconfirmed reports of a further three deaths. Bostic said her family lost everything when the Northeast Cape Fear River topped its banks during Hurricane Floyd in 1999.

17 September 2018
Kavanaugh sexual assault accuser reveals identity and details allegations
Wade ruling legalizing abortion in the U.S. " Brett Kavanaugh attempted rape NOonKAVANAUGH ", Rosie O'Donnell tweeted. Ford is a registered Democrat with a record of contributing to Democratic politicians. "It has always been Mrs.

17 September 2018
Tech billionaire agrees to buy iconic Time Magazine
Amazon founder Jeff Bezos, another wealthy tech giant, purchased The Washington Post in 2013 for $250 million. Meredith had completed the purchase of Time along with other publications of Time Inc. earlier this year.

17 September 2018
WWE Hell in a Cell 2018: Results, Highlights and Grades
It's fair to say that the card is stacked - and the event could be one of WWE's most exciting PPVs of the year. ET on the WWE Network , YouTube , and WWE's social media channels.