Health Care

Weight Watchers trims name as program's focus changes

Weight Watchers trims name as program's focus changes”

Diet and weight loss brand Weight Watchers have renamed as "WW", dropping the word "weight" from their name as they relaunch as a wellness brand. "And the motive the industry has been performing, is that this belief of going from weight to wellness is extra sustainable to other folks on anecdote of we're giving them extra than correct a non everlasting acknowledge". "And it's hard to create a lifestyle change if you're only focused on one element, which is calories in or calories out or weight loss at any cost".

W-W is announcing some new programs with the new name, including one called "wellness wins" where users are rewarded for small behaviors that lead to healthier habits. "With the new WW", she says as she munches.

Shares of WW took a hit in August after the company posted second-quarter results, causing a 15% selloff the next day. A new FitPoints system will suggest workouts and activities to members based on their age, sex, height and weight to optimize their fitness plan. The WW app will be improved, and starting in January 2019, WW products sold directly to consumers will have no artificial sweeteners or preservatives. Members can also expect to see a new look and logo in December, which is when WW will be rolling out an ad campaign. The WW app will be updated for members on October 4, according to the company. Its new tagline is, "Wellness That Works".

Linda Bolton Weiser, a senior analyst at the management services company D.A. Davidson, said the name change wasn't surprising given the company's past use of the acronym and its increasing emphasis on well being over weight.

Over the past few years, the company has ridden a boost from billionaire media mogul Oprah Winfrey, who bought a 10-per-cent stake in the company in 2015 and signed on to its board of directors.



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