Economy

Amazon Offers Free Shipping for Everyone Until Christmas

Amazon Offers Free Shipping for Everyone Until Christmas”

Amazon Prime members still get unlimited free 2-day shipping on everything.

Walmart, arguably Amazon's biggest competitor in the USA, has kept its $35 minimum threshold for free shipping for this holiday season (so far, at least). The online retailer announced that starting today, November 5, all US-based Amazon customers can get free shipping with no minimum purchase amount.

Amazon already offered free 2-day shipping to Amazon Prime subscribers, which is why Target made free 2-day shipping for its customers.

When Amazon is your biggest competitor you have to think outside the box around the holiday season in order to entice customers away from the giant of online shopping.

USA online retail sales in November and December will rise 14.8 percent, to $124 billion, software maker Adobe said last week in a forecast based on data from 80 of the 100 largest online retailers. Amazon also offered free standard shipping (that's five to seven business days) for orders over $25.

Even though over half of all USA households now have Prime memberships, Amazon would undoubtedly like to convert even more consumers to paid subscribers.

Amazon needs to pump up sales after the company's revenue projection for the rest of the year fell below some wall street analysts' estimates. Amazon's offer, which started Monday, applies to hundreds of millions of items and on orders that arrive in time for Christmas. The company expects sales for the fourth quarter to be between $66.5 billion and $72.5 billion.

One Hour Grocery Delivery + Pickup: Prime members can shop groceries from Whole Foods Market through Prime Now in as little as an hour in 60 cities, and grocery pickup in as little as thirty minutes in select cities - making holiday feast planning or last minute baking even easier.



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