Nintendo is scrapping its YouTube Creators Program

Nintendo is scrapping its YouTube Creators Program”

For the past few years, Nintendo has been at odds with creative communities with its strict guidelines for video content creation, particularly on YouTube, with a great deal of controversy surrounding its Creators Program. Now it's got a fresh set of rules that are much more beneficial to the community - indicating the company might finally, finally be easing its notoriously tight grip on the use of its intellectual property. Now several years later, Nintendo is ending the program in an effort to "make it easier for content creators" to showcase Nintendo games and still make money. We appreciate and encourage the continued support of content creators, and thank them for their dedication to helping us create smiles.

If you're unfamiliar, the Creators Program was basically Nintendo's version of a protection racket for YouTube videos. These include YouTube, Twitch, Twitter, and more. The company has not been shy about taking those who ignore C&Ds to court. We can only hope relations between Nintendo and content creators improve from this point onwards.

And that was just the most recent iteration of the rules. The NCP website will be taken down on March 20. But given that the guidelines affect uploaded videos as well as livestreams, it leaves a question over what that means for YouTube channels that prefer to upload footage without commentary - say, those doing Let's Plays of older SNES or NES games, considering the conditions say Let's Plays are "within the scope" of the guidelines.

"We are humbled every day by your loyalty and passion for Nintendo's games, characters and worlds, and respect that you want to be able to express yourself creatively by sharing your own original videos and images using content from our games", wrote Nintendo. Anyone who wasn't part of the program risked having their videos flagged and/or demonetized. It says gameplay shots and screeners posted using the Nintendo Switch's capture button or record functionality are fine.

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