Culture

Samsung Smart TVs Will Support AirPlay 2 and iTunes Movies

Samsung Smart TVs Will Support AirPlay 2 and iTunes Movies”

With this new iTunes Movies and TV Shows app, customers can access their existing iTunes library and browse the iTunes Store to buy or rent movies and TV episodes. Apple CEO Tim Cook said last week in his revised outlook that services generated $10.8 billion in fiscal Q1 and that Apple plans to double the size of its service business from 2016 to 2020.

The new iTunes Movies and TV Shows app will land on Samsung smart TVs in more than 100 countries, with AirPlay 2 support coming to Samsung TVs in 190 countries.

Samsung announced the surprise partnership with Apple ahead of CES here on Sunday, even as both companies continue to battle it out in the smartphone space.

Even if you're not an Apple user, the SmartCast range of TVs are extensive when it comes to streaming options. In recent years Apple has taken steps to wean itself off Samsung's by developing its own future screen technology and devices processors.

Two of tech's biggest rivals are working together: Apple and Samsung partnered to make it easier for people to watch iTunes content.

The move means iTunes movie and TV show libraries will be accessible from 2018 and 2019 smart TVs manufactured by Samsung.

In the past, iTunes has only been available on Apple hardware, including the company's streaming box, Apple TV. There's support for Google Cast, and in the sound bars, voice control with Google Assistant.

Why it matters: As Apple continues to focus on services, eliminating unneeded barriers between platforms will help prevent end users from feeling stuck within a single ecosystem. In addition to using AirPlay 2 to send video from an iOS device or Mac to a compatible TV, consumers will be able to play music on their TVs and sync it with other AirPlay 2-compatible devices in their homes.



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