Sci-tech

How Apple Changed CES Forever

How Apple Changed CES Forever”

While Apple isn't formally attending the world's biggest trade show, it has taken out a massive billboard covering the side of a hotel that overlooks the Las Vegas Convention Center where its rivals are expected to have a massive presence, according to CNBC.

It's that time of the year when tech companies from around the globe gather in the glam city of Las Vegas to show off their latest gizmos and gadgets.

Apple has trolled Google and Amazon with a new billboard that takes shots at both companies' privacy issues.

Apple CEO Tim Cook, who refers to the whole data breach mess as "the data industrial complex", has called for stricter tech privacy laws. The real point of the ad, however, is the web address under the text, a link to apple.com/privacy, which goes into detail about Apple's privacy and security features, including how data related to Face ID, Touch ID, Apple Pay, and users' health remain protected.

Representatives from Facebook, Twitter and Google have been summoned to Capitol Hill in recent months as lawmakers become increasingly concerned about companies' abilities - and willingness - to safeguard user data. "Unlike Google, Apple insists they make money exclusively from selling hardware and software, not from users" personal information.

CES starts Tuesday and runs through Friday. Amazon and Google are expected to be in attendance.



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