Sci-tech

Google Chrome’s ad-blocking feature will roll out worldwide in July

The in-house Google Chrome ad-blocker, which was initially launched for United States, Canada, and Europe previous year, is ready to roll out worldwide on July 9th, Google said in a blog post.

Chrome started blocking such ads back in February past year while Google also put a halt to selling ads that violate the Coalition for Better Ads' guidelines and have a negative impact on the web browsing experience. These include pop-up ads, presidential ads, large sticky ads, Auto-play video ads and many more.

Currently, Chrome's ad blocker is only active for Chrome users in the US, Canada, and Europe, after it was initially rolled out in an initial stage in February 2018.

When the Better Ads Standards were first developed they only applied to sites in North America and Europe. Beginning July 9, Chrome will filter ads from sites around the world that repeatedly display any of the 12 ad experiences identified as "annoying" under the Better Ads Standards.

The Coalition is expanding its standards to cover all countries, which has prompted Google's forthcoming Chrome update.

"Chrome's enforcement of the Coalition's standards has inspired many website owners to improve the advertising experience on their sites in a way that benefits users", stated Google's press release.

Google recommends that you do not change this setting and allow Chrome to continue blocking ads on abusive sites in order to protect you from malware and other unwanted experiences.

"In the U.S., Canada, and Europe, website owners have successfully been able to make changes to the ads on their sites". This means that Google is expanding the reach of Chrome's ad blocker on its own servers and not through the program itself.

Google announced native ad-filtering on Chrome for mobile and desktop back in 2017 to ensure that users are not pestered by spammy ads which ruin their Web browsing experience.

"Further, out of millions of sites we've reviewed to date, less than 1% have had their ads filtered", Galbraith added.



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