Culture

Amazon Launches an Ad Supported Free Streaming Services

Amazon Launches an Ad Supported Free Streaming Services”

The rumor wasn't made official at the time, but IMDb has laid the matter to rest today with its announcement of Freedive, a free video streaming service that can be accessed on Fire TV and computers.

It's a free service called "IMDB Freedive".

"Titles licensed for Freedive come from studios and networks including CBS, NBCUniversal Television, Sony Pictures Entertainment/Columbia Pictures, Newmarket Films, Warner Bros". Freedive represents a bigger push to monetize video content with full-length movies and hit TV shows.

As far back as August, we reported that Amazon and IMDb were teaming up to launch a new ad-supported streaming service for Fire TV devices in 2019, offering free access to a huge number of movies and TV shows. Customers can dive even deeper into the titles they are watching on IMDb Freedive by using X-Ray, which is powered by the authoritative information on IMDb about cast, crew, trivia, soundtracks and more.

"Customers already rely on IMDb to discover movies and TV shows and decide what to watch", said Col Needham, Founder and CEO of IMDb. (There are multiple categories on the service, including drama, comedies, horror, action, family, and so on.) The streaming service also boasts of a few IMDb original series' that take a look at the movie and TV industry.

Though Freedive is pretty limited at the moment with only computer and Fire TV support, IMDb says it plans to expand its availability to other platforms in the future, including the IMDb mobile apps. Presently, Freedive is only available for the U.S customers.

IMDb Freedive will compete with AVOD offerings including those from Tubi, Pluto TV and Walmart's Vudu. They have a decent selection of content and, more importantly, the ads don't seem terribly intrusive.



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