Alphabet Earnings: Google Cost Per Click Declined 29% 02/05/2019

Alphabet Earnings: Google Cost Per Click Declined 29% 02/05/2019”

At this point, all of the major tech companies have reported their earnings, and Google, Apple, Amazon and Microsoft are all within a few tens of billions of dollars or less of each other's market cap, making market watching a much more interesting practice than in recent years, when only Apple dominated.

On a conference call with stock analysts, Google cited YouTube's web video programs, the operation of its computer network, and its own line of hardware as reasons for the jump in operating costs. Revenue from its other properties raked in $27.022 billion. Alphabet's shares had risen 2 percent, to $1,141.42, in regular trading, putting them up about 8 percent on the year so far. Porat said headcount growth should moderate in 2019.

One growing contributor to the company's revenue is Google's hardware business.

All eyes are on Thomas Kurian, the recently hired cloud services executive who's attempting to turn the Google Cloud Platform into an enterprise business.

Google and Facebook ads are still more relevant and effective than most other options because the companies collect so much information on activity across the internet and beyond.

Google CEO Sundar Pichai made sure to thank outgoing Google Cloud CEO Diane Greene for her efforts during his prepared remarks.

On a per-share basis, the Mountain View, California-based company said it had profit of $12.77.

In addition to Google's search income, Alphabet's earnings in other areas beat the predictions of financial experts. Baird analyst Colin Sebastian, quoted by CNBC, said he expects a "meaningful acquisition" to "enhance enterprise sales/support functions and SaaS capabilities", given that Alphabet's $109 billion cash hoard allows Google Cloud to "go elephant hunting".

The list of worries for Google and Facebook is long. Amazon, in particular, has been able to grow their advertising business significantly in recent years.

The company also spent heavily on YouTube, which shares a lot of its ad revenue with content creators and larger media partners. "But with talk of economic pressures on the horizon in the US, noticeable sluggishness in their fourth-quarter performance could warn of more dramatic slowdowns in the digital advertising market, which had been relatively insulated while the ad giant enjoyed strong double-digit growth rates".

"Other bets", as Alphabet calls its more experimental businesses including Waymo, the self-driving auto startup, its fiber optic cable business and Verily, its health division, had revenues of $154m. A year ago, the company's operating margin was 29.6%, according to FactSet.

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