Economy

Infiniti will exit western Europe to focus on US, China

Infiniti will exit western Europe to focus on US, China”

Production of these cars will end in July as part of plans to wind-down the brand in Europe by the end of the year.

Britain's vehicle industry has been dealt a fresh blow with Nissan's premium marque Infiniti announcing it will stop building cars at the company's giant Sunderland plant.

It's part of a bigger plan that involves pulling the Infiniti brand out of Western Europe. The company's operations in Eastern Europe, the Middle East and Asia will not be impacted by the restructuring plan.

So far this year Infiniti's sales are down almost 11 percent to 20,909 units in the United States.

'Plant management will discuss any impact on the plant with employees and their representatives'.

Nissan to end Sunderland production of luxury Infiniti brand

About 70,000 of Infinite cars have been made in Sunderland since production began in 2015. It will still have a presence in terms of service, maintenance and warranty repairs, although it's unclear if they'll be Infiniti-branded centers or something else. The Nissan-owned automaker said it's working to find other jobs for employees that might be affected, and once that's done, it'll focus on ending franchise agreements. Infiniti intends on electrifying its portfolio by 2021, which might not be fast enough for Europe's liking.

It is unknown if the report of reduced operating hours is linked to the Infiniti decision.

'We will also be seeking assurances on future employment levels and the production of other models at Sunderland'.

The brand plans to focus more on its SUV lineup in North America, bring five new or significantly-redesigned vehicles to China over the next five years, improve quality of sales and residual value and realize more synergies with Nissan.



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