Culture

YouTube Premium, YouTube Music launched in India; pricing starts Rs 99

YouTube Premium, YouTube Music launched in India; pricing starts Rs 99”

On Tuesday, YouTube launched a new music streaming YouTube Music app in India. Another highlight, of course, is the arrival of YouTube Premium, which offers an ad-free viewing experience - among other things like background and offline playback.

Individual subscriptions are priced at Rs 99 per month while family subscriptions cost Rs 149 per month. Like YouTube Premium this includes a generous three-month free trial.

YouTube Music collectively offers a huge variety of songs, albums, playlists, radio etc along with a wide catalog of remixes, live performances, covers, etc personalized, at a single place. So, if you a user of Google Play Music "you'll be able to access all of your purchased music, uploads and playlists in Google Play Music just like always".

YouTube has launched YouTube Premium, YouTube Originals and YouTube Music in India from tonight - the services were launched globally last June. Besides Spotify, YouTube Music will have to fight out existing rivals like Reliance's JioSaavn, Gaana, which is owned by Times Internet, a part of the Times Group which publishes this paper, Xiaomi-backed Hungama, Amazon Prime Music and Apple Music.

"India is where the multi-lingual music scene thrives". YouTube Premium was formerly known as YouTube Red and has not previously been available in South Africa. The service can be used in the form of a web player online or an app, available for download on both, Android and iOS. Over the previous year, Indian songs like Dilbar and Aankh Marey have reached number 1 on the YouTube's Global Top Songs chart, and artists like Neha Kakkar, Alka Yagnik and Kumar Sanu have earned the top spot on the YouTube's Global Top Artists charts. "With YouTube Music, we are hoping to bring the best in global and Indian music to millions of fans across India, and give them an immersive music experience, with the magic of music on YouTube", said Lyor Cohen, Global Head of Music, YouTube. There is also a good recommendations engine that starts throwing up music you are likely to like based on what you have already listened to.

YouTube Premium, YouTube Music launched in India; pricing starts Rs 99

An Offline Mixtape, created by downloading up to 100 of your favorite songs using your mobile data, in case you forget to do so.

There are also "thousands" of playlists across genre, mood or activity.

There's also a "smart search" feature that makes it easier to find songs you may not know the title of. That'll see it compete with the likes of worldwide heavyweights Spotify (which went live there last month) and Apple Music, as well as local incumbents like JioSaavn, Gaana, and Wynk.

Started in November 2015, YouTube Music had been available in around 29 countries.

YouTube has also officially launched its premium YouTube service, which it calls, YouTube Premium.



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