Economy

Burger King Slammed on Social Media Over Chopsticks Ad

Burger King Slammed on Social Media Over Chopsticks Ad”

"Take your taste buds all the way to Ho Chi Minh City with our Vietnamese Sweet Chili Tendercrisp", reads the ad.

"I was watching it thinking there must be some kind of layered twist ― only to realize, no, there was no twist, it really was that base level", she added.

"Chopsticks are hilarious right", sarcastically tweeted Mo Carey, a New Zealander who was among those to first flag the advert.

In response to the promotion, one social media user reposted the ad on Twitter alongside the caption [sic]: "So this is the new Burger King ad for a "Vietnamese" burger ok coolcoolcoolcoolcool CHOPSTICKS R HILARIOUS right omg etc". Of any kind. Of the kind that makes fun of different cultures, to the kind that shoots and murders those peacefully praying in their place of worship.

Viet Thanh Nguyen, the Pulitzer Prize-winning Vietnamese-American novelist, shared the clip with the comment "What's worse, this ad or using chopsticks in your hair?"

"It honestly took me a second to work out what the heck I was looking at", Mo, a classic pianist, told the outlet.

"Had this not been for an ad for a Vietnamese buger (sic) I would have found this amusing ... It says a lot (about) what kind of demographics they must employ across the board for their ads".

Dolce & Gabbana was forced to cancel a fashion show in China and social media users threatened a boycott over the campaign. "But since this is for an ad for a Vietnamese hambuger (sic) this isnt amusing it's racist", said another person.

However the company's general manager of marketing James Woodbridge has apologized for the ad, The New Zealand Herald reported on Monday.

"The ad in question is insensitive and does not reflect our brand values regarding diversity and inclusion", a spokeswoman for the company said.

"That is why we are sorry if we made mistakes in the way we expressed ourselves."
"We have removed it and it certainly does not reflect our brand values around diversity and inclusion".



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