Culture

Amazon set to launch ad-supported free Music Unlimited tier

Amazon set to launch ad-supported free Music Unlimited tier”

According to new reports, Amazon is planning to launch a free alternative to its music streaming service in an attempt to steal some customers from Spotify.

Amazon now is very busy negotiating terms and conditions with several music labels to bring the ad-supported free service and expand its portfolio, as well as give a good taste of its music streaming platform to users - After all, a user could enjoy the free experience before deciding if he will upgrade to a paid plan.

In this case, a free music service could be one more benefit that makes Echo devices seem like even more worthwhile buys to a consumer.

The streaming music landscape is about to get a little more fractured, with yet another deep-pocketed tech giant set to enter the field. Prime Music comes with a Prime subscription, but there's also a $9.99/month Amazon Music Unlimited offering that can be purchased separately. Apparently the new service will offer a limited selection of songs but wouldn't cost users anything - a bit like the free tier that Spotify offers. The service will largely be marketed through the Echo line of speakers, and will give buyers of the Echo series a value-addition and the ability to stream music on the speaker without having to first sign-up and pay for a service. The report claims this free service may launch next week.



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