ASUS 6z or ZenFone 6? Check what's launching on June 19

ASUS 6z or ZenFone 6? Check what's launching on June 19”

While Asus and its e-commerce partner Flipkart have been prepping to create a hype for the new device, the Delhi High Court restrained the company from selling and advertising their mobile products under the Zen, Zenfone or any other similar branding. However, at this point, Asus has dropped Zenfone naming and it will launch Asus 6z rather in India.

But, instead of the Zenfone 6, the smartphone will now be called Asus 6Z in the Indian market, as confirmed by the landing page on Flipkart. It is controlled by a Qualcomm Snapdragon 855 processor alongside Adreno 640 GPU.

Telecare Network said that the marks ZEN and ZENMOBILE come under the Trade Marks Act, 1999, and have been continuously and extensively used by the company in their feature phones, smartphones, tablets and accessories since 2008.

Asus introduced the Zenfone 6 smartphone globally at an event in Spain back in May this year.

Taiwanese electronics manufacturer Asus recently expanded their ZenFone lineup of devices with ZenFone 6 - a phone that has been well appreciated for its unconventional flip camera design.

The smartphone runs on Android 9 Pie with ZenUI 6 on top. Furthermore, the phone gets up to 8GB of RAM and 256GB of internal storage.

The Asus 6z is priced at Euro 499 (roughly Rs 39,100) for the 6GB + 64GB variant and Euro 559 (roughly Rs. 43,800) for the 6GB + 128GB version. The users can further expand the storage up to 1TB by adding a microSD card. The Asus Zenfone 6 will be powered by a 5000mAh battery which will also support QuickCharge 4.0 fast charging. The rear cameras can be flipped to work as front cameras for taking selfies.

Now it is pretty clear that this new legal verdict from the Delhi High Court will act as a big roadblock for Asus, but since this would be a significant launch for the company, they are likely to go all in with a new promotional campaign and a new name.

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