Economy

Build-A-Bear Workshop will be holding another ‘Pay Your Age' event

Build-A-Bear Workshop will be holding another ‘Pay Your Age' event”

Some shoppers queued before the shops even opened and some for over six hours - meaning Build-A-Bear were forced to end the promotion early.

First, make sure you're a member of the Build-A-Bear Bonus Club.

The sale allows customers to buy a stuffed animal for the same price as their age.

Here's how it works: Now through Sunday, June 16, members of the Build-A-Bear Bonus Club rewards program that complete a birthday profile in their online account can enter the Count Your Candles Sweepstakes and Pay Your Age limited ticket offer. But the company is limiting how many tickets and timing.

It appeared that the nationwide promotion backfired a year ago as huge crowds gathered at different locations in order to create a customized stuff animal.

More than 200,000 guests around the world are expected to receive a Pay-Your-Age limited ticket.

Children who aren't able to snag a ticket to pay their age later this month or an all-inclusive birthday bash can still participate in the Count Your Candles promotion, where they can pay their age for their own Birthday Treat Bear (regularly $14) anytime during their birthday month. Those who entered will receive an email by June 21 on whether they were given a ticket or not.

The idea behind the sale is that of Build-A-Bear customers could get a bear for the cost of their age between $1 and $29.



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