Culture

Lady Gaga signs exclusive Amazon retail deal for beauty brand launch

Lady Gaga signs exclusive Amazon retail deal for beauty brand launch”

In recent years, new beauty lines have chosen to bypass traditional bricks and mortar stores by launching online, including Kylie Cosmetics, the range owned and run by Kylie Jenner that has helped make her a billionaire.

Gear up, little monsters, 'cos Mama Gaga is getting into the beauty biz in the most Lady Gaga fashion.

If the looks in the video are any indication of what's to come from Haus Laboratories, expect pigmented sparkly eye makeup, eyeliners ideal for creating Gaga's graphic eye looks, and high-shine lip colors.

Gaga's line will be all about inclusivity and celebrating all forms of beauty.

"I have a platform in the world". "I discovered myself, but also other people discovered me, for me, through the way that I was expressing myself".

And while the packaging for Gaga's makeup is all matte black, expect a rainbow of shades from the products themselves: "Color is completely transformative - it's powerful, it's handsome, and it's how I found my voice with makeup", she said.

Gaga also spoke about her past struggle with self-identity; she shared how she didn't know real beauty until she discovered the art of makeup and the inspiration came from her mother as she watched her "put on her fearless face" for work every day.

"When I was young, I never felt handsome", she wrote. Fans were quick to assume that the site was associated with Lady Gaga in some way.

"I found the superhero within me by looking in the mirror and seeing who I wanted to be", she continued.

The singer also added it was makeup that "inspired" her to be fearless. I've come to accept that I discovered my beauty by having the ability to invent myself and transform.

"They said I was just weird, but really, I was just Born This Way", Gaga said.

In terms of the products themselves, we know that there will definitely be lip glosses going for US$16 a pop, plus lip colours and all-over colours in six shades.

The new beauty line will officially launch in September, but Amazon will begin taking preorders on July 15th. Kits containing all three products will be priced at $49.



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