Economy

America's number-one sneaker retailer jumps into the subscription business

America's number-one sneaker retailer jumps into the subscription business”

Each pair will average out to $50 to $60.

Starting Monday, parents will be able to sign their children up for a sneaker subscription service from the retailer called the Nike Adventure Club. Customers can choose what style they want, from performance shoes for sport to casual everyday sneakers, and they can also skip months and easily swap sneakers if they don't fit or their kid doesn't like them. Now, Nike is joining the club. "But an equally important question is, 'What kind of experience are we providing for their parents?' We want to make shopping for footwear as convenient as possible for them".

Nike says that the Adventure Club includes shoe sizes from 4C to 7Y, which is "roughly from age 2 to 10". You can choose from three tiers of subscription services, ranging from four pairs a year to 12 pairs a year.

Launching today, children (and their parents) will have the option to choose from 100 pairs of styles and depending on what subscription service you purchase warrants how many shoes Nike will send you. You're free to upgrade, downgrade or pause your subscription at any time. When you're sent a pair that you like, you can keep it, but when your kid outgrows it or decides they don't like it, you can send it back to be recycled or donated and receive a new pair.

Nike Adventure Club, which will fulfill its first subscriptions beginning August 12, will either donate or recycle returned sneakers.

In addition to shoes, the subscription service comes with exclusive adventure guides, filled with outdoor games and activities that parents can do with their kids.

As part of the project, Nike is partnering with non-profit KaBoom to build one new playground a year in underserved community neighborhoods near its stores.

Nike has reportedly already been quietly testing the subscription service under the name "Easy Kicks" for the last two years, according to CNBC.



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